UGA introduces new Athletics Brand Identity

UGA, in partnership with Nike, has introduced a new brand identity across the entire athletics department.

This change affects the current football and basketball uniforms, but only slightly. A new font has been created for the numbers and letters called “Bulldog Bold.” The colors remain the same and the “G” logo remains untouched.

“We’re excited about this program whose guidelines embrace the history and tradition of Georgia Athletics and positions the Georgia brand to reach a continually expanding and evolving audience,” said UGA Director of Athletics Greg McGarity. “This program will also bring a more consistent look to our logos, uniforms, field markings, and other areas where our marks are displayed.”

From the UGA release:

The Georgia Athletic Association worked in close consultation with Nike over a 15-month period in order to develop an innovative and cohesive athletic brand identity that reflects the unique qualities of Georgia Athletics while promoting a consistent and unified look across all sports.

The updated identity system still prominently features and reaffirms the traditional Power “G” logo as the primary brand identity. The long-standing color palette of red, black, white and silver have been refined in order to allow for instant team identification. A newly-developed customized primary and secondary letter and number font will provide a consistent, distinctive look for all Bulldog athletics teams. The graphic “GEORGIA” and “BULLDOGS” wordmarks will become consistent visual symbols of the Georgia Athletics organization, and the Bulldog logo has been refined in order to reflect the strong, iconic characteristics of the animal itself as well as the spirit of The University of Georgia Athletics.

As part of this new identity update the Georgia football team, men’s and women’s basketball teams and Track and Field team uniforms will be updated to utilize consistent new fonts and numbers in competition for 2013-14. All other sport teams will phase in new uniform looks over the next two years.

Georgia has also introduced a new secondary logo (see below). The logo will be on the field for G-Day, and presumably all home football games. For a look at all of the new uniforms, see the full UGA release.